Consumer Buyer Behaviors – The COVID Effect

International House of Pancakes (IHOP) is currently running an advertising campaign with the tagline, “We could all use a pancake.” The line suggests a universal need for comfort, here in the form of food. And while not everyone likes pancakes, the words reflect widespread consumer sentiment in the wake of the coronavirus pandemic, now well

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How to make sustainability a cornerstone of your leadership culture

Sustainability has become a key issue for many politicians, consumers, investors and companies. Organizations that want to effectively drive the transformation needed to integrate sustainable development into their business strategy, must include sustainability in the leaders’ objectives and make a sustainable mindset a core focus of their development. Over the years, sustainable development has been

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