Consumer Buyer Behaviors – The COVID Effect

International House of Pancakes (IHOP) is currently running an advertising campaign with the tagline, “We could all use a pancake.” The line suggests a universal need for comfort, here in the form of food. And while not everyone likes pancakes, the words reflect widespread consumer sentiment in the wake of the coronavirus pandemic, now well

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Maintaining Company Culture a Year into the Pandemic

It’s been a full year since the start of the pandemic. For one year we’ve been working from home; virtual meetings have become the new normal; and staying connected with one’s co-workers has been challenging. According to Gallup’s Health and Well-Being Index, adults reported struggling with stress and worry, particularly those working from home while

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