Consumer Buyer Behaviors – The COVID Effect

International House of Pancakes (IHOP) is currently running an advertising campaign with the tagline, “We could all use a pancake.” The line suggests a universal need for comfort, here in the form of food. And while not everyone likes pancakes, the words reflect widespread consumer sentiment in the wake of the coronavirus pandemic, now well

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ESG – This Driver of Value is Here To Stay

ESG – Environmental, Social, Governance – refers to a set of criteria by which companies are evaluated, which considers the broader impacts of company operations on key stakeholders, specifically the E: environment, S: customers, suppliers, communities, and society, and G: leadership, employees, and shareholder rights. It can include corporate performance in a wide variety of

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